Founded in 2004 to service Chandler Chicco Agency clients, 'nition quickly established itself as a stand-alone agency by producing imaginative and sophisticated design products. The agency began with logo work and standard material development but quickly evolved, producing interactive Flash components, websites, social marketing campaigns, videos and stunning collateral for medical meetings, communications campaigns and client events.

'nition's versatile, strategic approach focuses on client needs, and the agency believes that the most successful creative can be directly traced back to strong central positioning. A three-step approach guides the 'nition team in developing award-winning products:

• Immersion — an audit of the landscape to assess brand assets
• Conception — the team's free-form creative development
• Refinement — revisiting the best ideas and delivering

The agency's philosophy is the belief that good design is about good business. Taking the time to craft the message visually, working within brand parameters, managing delivery from concept to completion and ensuring open dialogue are all paramount to producing the best possible design. While today's technology provides the power to extend the boundaries of creativity, it's important to begin with a solid foundation. That's why all of 'nition's designers have been trained in traditional design, with expertise in layout, typography and color. Each team member builds upon this foundation, adding a flavor of their own.

In addition to conceptual design, 'nition also offers a variety of production services, including large format and laser printing, presentation materials, complete mock-ups and pre-press/mechanical services.

Our sole focus is healthcare. It's not just knowing healthcare, it's understanding healthcare. It's looking at something from every angle. And then looking again. It's working within a network of the best healthcare communications experts in the business — who also happen to be former healthcare professionals, FDA staffers, journalists, nutritionists and, of course, healthcare consumers — to shape designs and experiences that will drive change.

Design

• Logo design
• Branding
• Print
• Web
• Collateral
• Media kits
• Trade show/events
• Interactive

Multimedia

• Flash/video
• Dynamic presentations
• Special effects
• 3D animation
• CD/DVD authoring/duplication

Broadcast Production

• MNR – design/development/distribution
• Video – shoots/editing/sound design/voiceover
• Scriptwriting
• Storyboarding
• Metrics reporting
• Highlights reels